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The Gregory Isaacs Foundation launched its anti-drug campaign last October -- celebrating the memorial of the late singer who passed on that day.

Widow June Isaacs says the messages has been playing locally an internationally on radio, television and on the Internet.

Her strategy getting the message across is using comments from her late husband in edited audio and video comments about his own drug abuse.

"The medium of the Internet has taken off like a firestorm with tons of sites commenting and sharing the message and the ad," she says.

According to her, the video has gotten over 400 views so far on Facebook but she has no way of judging its real impact as it has been shared and downloaded by thousands of people.

"There has been no survey on the demographics of the people who have seen the campaign, but every young person we have come in contact with, who had seen the campaign, have learnt something from Gregory's habit. Hopefully, it will cause abstinence from drugs and gun violence," Isaacs says.

Although she is pleased with the response the ad has been receiving on the Internet sites she says her immediate focus for the anti drug campaign is to "get the message to the youths starting with a high school tour."

Isaacs widow has no intention of letting up as she says the ultimate goal is for young people to realise that every drug — whether cocaine, ganja, alcohol is bad and can ruin lives.

"We want to empower every young person that pays attention to the campaign with the knowledge that it is ok to say "NO" and to stay in control of their future.

As a means of keeping the campaign fresh, June says she plans on relaunching it ever Drug Awareness Month for as long as she can.

— Cecelia-Campbell-Livingston

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