BRIDGETOWN, Barbados, Tuesday January 29, 2013 – Barbadian megastar Rihanna’s apparent fondness for flashing her flesh in risqué, barely-there outfits frequently incites media frenzy, but the Unapologetic girl still makes a splash in a demure one-piece swimsuit in the latest phase of a campaign to promote the attractions of her beloved home country.
The 24-year-old pop siren, who was named one of last year’s most influential people in the world by Time magazine, is serving as tourism ambassador for the island, and in the new pictures leads a horse along the beach and poses with the waves lapping at her feet.
A recent video in the Barbados Tourism Authority’s (BTA) "Inside Out" campaign depicts Rihanna basking in the sea, biking down a wooded country lane and playing dominoes on the beach, with her hit song Diamonds providing the sound track.
Run entirely via social media, the campaign got underway with the island’s world famous ambassador posting images to Twitter, Facebook and Instagram using the hashtag #Barbados.
The promotion is set to capitalise on the We Found Love girl’s massive fan base, which includes 63 million followers on Facebook, 26 million on Twitter and nearly 3 million fans on Instagram.
A microsite is also featured as part of the promotion that will differentiate "the wealth of experiences available on the island and the crucial factors between what makes some people travellers and some people tourists," according to Breaking Travel News.
Additionally, fans can go to the Visit Barbados Facebook page to enter a competition to win Rihanna-related prizes.
Britain’s Daily Mail reports that this latest promotional effort is designed to showcase a side of the country other than its renowned, high-end west coast beach resorts.
The campaign, which follows Rihanna’s successful 2010 Barbados tourism promotion, is scheduled to continue through the end of next month. Click here to receive free news bulletins via email from Caribbean360. (View sample)